MR_squarespace_banner.jpg

MedReleaf

MedReleaf is a producer of premium grade medical marijuana. But given the ‘stoner stigma’ that surrounds its users, and the lack of scientific research to back up its therapeutic properties, most doctors in Canada are extremely reluctant to prescribe it as a legitimate form of treatment for a range of ailments. Our challenge was to brand MedReleaf’s offering in a way that felt at home in the world of pharmaceuticals without alienating its lifestyle users.

MR_squarespace_1.jpg
MR_squarespace_2.jpg
MR_squarespace_3.jpg
MR_squarespace_4.jpg
MR_squarespace_5.jpg
MR_squarespace_6.jpg
MR_squarespace_7.jpg
MR_squarespace_8.jpg
MR_squarespace_9.jpg
MR_squarespace_10.jpg
MR_squarespace_11.jpg
MR_squarespace_12.jpg
MR_squarespace_13.jpg
MR_squarespace_15.jpg
MR_squarespace_14.jpg